Freelance Founders
Community management and retention strategy for a freelancer community, including an onboarding overhaul that cut churn from 10% to 3% in six months.
- Established and upheld community guidelines and policies to maintain a positive and respectful environment for all members
- Implemented retention strategies that resulted in a 28% improvement in member retention over a one-year period, enhancing overall community member satisfaction
- Organized and facilitated monthly virtual events, contributing to a 35% rise in active participation and fostering a strong sense of community among members
- Leveraged data analytics to identify trends and insights, leading to data-driven decisions that optimized community engagement and member growth
- Nurtured and strengthened relationships with internal stakeholders through regular communication and strategic touchpoints, ensuring seamless collaboration and alignment on community objectives
To welcome new members into the Freelance Founders community, I set up an onboarding strategy that included automated workflows to scale with the growing membership.
As part of this onboarding process, I implemented a 30-day check-in with new members and created a comprehensive onboarding document. This enabled us to reduce the churn rate from 10% to 3% within the first 6 months.
Organized and facilitated monthly virtual events that became a cornerstone of the Freelance Founders community experience. These events brought members together around shared interests in freelancing, business building, and creative work, contributing to a 35% rise in active participation and a stronger sense of community among members.