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Projects
Communities I've built, grown, and led, from fintech to freelancers to creative spaces. Every one taught me something different.
Square
Overhauled onboarding, gamification, and member recognition for one of fintech's largest communities, saving $2M in prevented churn.
$2M churn prevented
40% engagement ↑
30% retention ↑
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Origin
Built a brand advocacy community from zero for a personal finance app, with 300+ active advocates in six months.
0 → 300+ advocates
3x peer referrals
35% engagement ↑
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The Corporate Escapee
Built Brett Trainor's paid membership community from scratch, reaching 1,500+ members and $40K+ in revenue within the first year.
1,500+ members
74% engagement rate
$40K+ revenue year one
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SuperHi
Community and customer success for an online learning platform, including events strategy, a Slack to Discord migration, and a resource hub members used.
40% membership growth
25% CSAT ↑
30% events attendance ↑
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Freelance Founders
Retention strategy and onboarding overhaul for a freelancer community, cutting churn from 10% to 3% in six months.
28% retention ↑
Churn 10% → 3%
35% participation ↑
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Creative Mornings San Diego
Led the volunteer team and sponsor partnerships for a monthly breakfast-and-talk series, with an 80% funding increase and 25% volunteer engagement lift.
80% funding ↑
25% volunteer engagement ↑
10-person team
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Sprout Social
Making community a real driver of business outcomes at Sprout, with a 30% increase in product adoption and a 25% lift in engagement among community members.
30% product adoption ↑
25% engagement lift
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If you're building a community and want someone who has done this work, let's talk.