The problem

Your team is using every tool available to move faster, produce more, and keep up, and it's working on paper, but something got lost along the way. The Slack messages feel hollow, the all-hands feel performative, and people are more productive but less present.

What got lost is the human part, the voice and the story and the point of view that makes your team yours and nobody else's, and that's what this workshop gives back.

What we cover

A 60-minute keynote experience, with an optional half-day workshop for deeper work.

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I use AI every day to brainstorm, get my thoughts out, and move faster, but I've never let it speak for me or replace what makes me who I am. That's the line this workshop helps your team find.

Part 1: What makes you irreplaceable

We start with an exercise that surfaces what each person brings that no tool can replicate, their story, their perspective, the specific experiences that shaped how they think and work, and we help them own it in a way most people never take the time to do.

Part 2: Where you've been outsourcing your voice

We look at where AI has started to replace rather than support, not to shame anyone because everyone in the room is doing it, but to name it, understand what it costs, and make a conscious choice about where the line is.

Part 3: Your team's human edge

The thing that makes your team irreplaceable isn't their output capacity, AI can match that. It's their judgment, their relationships, their specific experience, and the perspective that only comes from the work they've done. This section helps teams name what only they can bring and build practices around protecting it.

Part 4: Building a stay-human practice

We close with something each person can take back to their desk on Monday. How to use AI as a thinking partner without letting it become a replacement, what your team's rules around AI and voice should look like, and the one question to ask before anything goes out: does this sound like us?

Format
60-min keynoteThe full workshop experience with Q&A. Works for all-hands, offsites, and conference sessions.
Half-day workshopAdd-on for teams that want to go deeper. Includes breakout exercises, small group discussion, and a team-level action plan.
DeliveryIn-person preferred. Virtual available.
Best forAll-hands, HR and culture offsites, leadership teams, ERGs, and community teams.
PricingAvailable upon request. Reach out and let's talk about what's right for your team.
What your organization gets

The human stuff drives the business results. Here's what that looks like.

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Team engagement and connection
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Retention, because people stay where they feel like themselves
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Customer satisfaction when your team shows up as themselves
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Burnout from performing rather than being
Past work

I've been doing this work from the inside, building communities, leading workshops, and coaching people through the pressure to perform for over a decade. At Square, paying attention to the human signals in a community prevented $2M in customer churn, not from a new product or a discount, but from real people showing up for other real people. That story is the foundation of this workshop.

Workshop experience

General Assembly Each One Teach One

Past stages

CreativeMornings Community Club Led by Community Talkbase Bettermode Community Rebellion Conference

Community results

$2M in prevented churn (Square) 30% increase in product adoption (Sprout Social) 40% membership growth (SuperHi)

"Talk to Max before you do anything else."

Brett Trainor โ€” Founder, Escapee Collective
Read the Square case study โ€” $2M in prevented churn โ†’
Common questions
How long is the workshop?

The core experience is 60 minutes with Q&A. For teams that want to go deeper, there's a half-day option that includes breakout exercises and a team action plan. Tell me what you have and I'll make it work.

Can this be customized for our team?

Always. I tailor every workshop to your team's specific situation, industry, and what you want people to walk away with. This isn't a canned presentation.

Is this available virtually?

Yes. I prefer in-person because the energy is different, but I've run plenty of virtual sessions and I know how to make them feel like a real conversation rather than a webinar.

What size teams does this work for?

I've run workshops for teams of 10 and rooms of 500. The content holds at any size. For the half-day format with breakout exercises, under 100 is the sweet spot.

How do we get started?

Book a discovery call or send me an email. We'll talk about your team, what you're navigating, and whether this is the right fit. No pressure, just a real conversation.

Bring this to your team

If your team is feeling the pressure to automate everything and you want to help them hold onto what makes them human, let's talk.

Book a discovery call Email Max directly